Our story

FRIDA was founded in December 2021 by Lotte Brinck and Jens Schøtt.

The duo has many years of experience in the shoe industry within sales and design for several of
the well-known Danish shoe brands.

Together, Lotte and Jens have the right skills, creativity, experience and off course passion for shoes.

FRIDA is produced in Spain and all designs are drawn by hand by Jens.

All materials are carefully selected by Lotte and the entire production is controlled by our Spanish office, where we work closely with our factories, which focus on high quality and the perfect fit.